Heat Stroke in Japan

Japan Today: "16 dead, 8,670 hospitalized for heatstroke July 23-29" http://www.japantoday.com/category/national/view/16-dead-8670-hospitalized-for-heatstroke-july-23-29

Majia Here: I posted on the oddly high number of people hospitalized for heat stroke in Japan on July 24 http://majiasblog.blogspot.com/2012/07/odd-what-truly-ails.html

I'm perplexed because the top temperature noted in the Japan Today article is 35 degrees, which is equivalent to 95 Fahrenheit. 

I live in the desert and our summer temperatures can reach 120 Fahrenheit so heat stroke at 95 doesn't seem highly likely for such large numbers of people unless elderly people are inside hot apartments without air conditioning.

When I posted on this subject on July 24 someone left an interesting comment that I am going to repost here:

Anonymous Comment: 

I'm a resident of Tokyo, and can assure you that the meme of "heat stroke" has been pushed quite a bit in the last few months. One big article was about how heat stroke was four times as bad this year as two years ago. Climate change, of course, so carbon indulgences owned by Tokyo Electric are the answer.

There are also a couple of relatively new NGOs/charities that deal with heat stroke, and they have the money for full-page ads in major newspapers.